Activator Advantage e-newsletter
By Dr. Arlan W. Fuhr, Chairman/Founder of Activator Methods International Ltd.
The start of 2015 has already seen major expansion here at Activator, along with a whirlwind of exciting activity.
Dr. Mark Zeigler is now Activator’s President, bringing with him a wealth of experience as an educator, business leader and doctor. As you may know, Dr. Zeigler (or ‘Dr. Z,’ as he likes to be called) is the former President of Northwestern Health Sciences University and the former Vice President/Education at FootLevelers. Equally valuable to us is the 26 years of clinical practice experience Dr. Zeigler brings to Activator’s International Division.
Judith J. Fuhr is Activator’s new CEO. For fifteen years, Judi’s finely tuned business sense has been at the heart of Activator’s success. As our business expands, her leadership – as well as her political and legal expertise – will guide us to the next level. In her previous business life, Judi was the founder and President of one of Arizona’s top ten public affairs companies, representing clients including NASCAR, W. M Grace developers and Fain Signature Developments. Judi is the only woman in the world to head up a chiropractic educational/instrument company as CEO.
In this edition of Activator Advantage, you’ll hear from these leaders, along with Mr. David O’Bryon, Esq., the Executive Director of the Association of Chiropractic Colleges, who will give us a look at the upcoming Association of Chiropractic College’s/ Research Agenda Conference (ACC/RAC) in March. Dr. Greg Stewart, the new president of the World Federation of Chiropractic will give you an overview of chiropractic happenings around the world, including the WFC conference coming up in Athens. And one of the fine Presidents of an Activator Student Club, Dr. Brittany Kasprack of Logan University, will give you an inside look at their operations.
This issue also includes a link to Dr. Michael Liebschners’s newest paper, which finds evidence that the Activator V performs consistently despite the operator’s experience level. This is great news and extremely important to students in training and to the newly graduated doctor.
We’re excited about the New Year and about the reinvigorated Activator! Thank you for taking your valuable time to read this newsletter – we look forward to your feedback.
Dr. Mark Zeigler Named Activator’s President
Activator began the New Year with gusto, inviting Dr. Mark Zeigler to join the company as its new President. Formerly President of Northwestern Health Sciences University and most recently Vice President of Education for Foot Levelers, Inc., Dr. Zeigler will lead the way in enhancing Activator’s domestic presence and expanding the company’s already significant international reach, particularly in educational institutions worldwide.
Dr. Zeigler has a long history of contribution to the profession of chiropractic, as well as to his local community. Prior to his work in the corporate world, Dr. Zeigler spent 26 years in private practice as a chiropractor in Sturgis, South Dakota.
The city of Sturgis, known worldwide for its famous annual motorcycle rally, elected Dr. Zeigler to its city council in 1983, where he served for fifteen years. The voters then chose Dr. Zeigler to serve as Mayor of Sturgis from 2001 to 2006. His public service continued as a member of the Sturgis Municipal Water Board and as an advisor to the Governor of South Dakota, as well as to that state’s Attorney General.
Dr. Mark Zeigler also has a lengthy list of professional affiliations and credits. He was a member of the Northwestern Health Sciences University Board of Trustees and President’s Circle, and also served as President, Vice President and board member of the South Dakota Chiropractors Association. Dr. Zeigler is a Fellow of the International College of Chiropractors.
Mark, along with his wife Gae Lynn, have relocated to Activator’s hometown of Phoenix, Arizona. Please join us in welcoming Dr. Mark Zeigler to Activator!
Seminars: Behind the Scenes
By Judi Fuhr, CEO
Every weekend of every year – except the weekend of Christmas – there is an Activator Methods seminar happening somewhere in the world. We work hard to make it look easy, and to provide a seamless seminar experience for every student and every doctor who joins us.
Here’s a quick look at what actually goes into to bringing you a weekend Activator Methods seminar here in the U.S.
Your weekend actually began a year earlier, when our curriculum committee conferred over the newest research and technique updates, ensuring that our seminars contain the very best and latest information. Around that same time, our Director of Operations, Steven Ham, is setting dates and confirming hotel locations in the U.S. and Canada for the next two seminar seasons (Fall and Spring). Steven also does a fabulous job of confirming which of our instructors will handle which seminar classes, and making all of their travel arrangements.
One other very important step that Steven handles: he makes the submissions necessary to the chiropractic college to certify your opportunity to earn CEs.
James Salinas and his marketing team print the class notes and other materials, all the while making sure to get the word out through advertising. Tammy Leighty and her customer service team begin tracking incoming reservations as James, along with Gertrud Bateman, ship class materials, signage and instruments for sale to the class location.
Kim Hounshell lines up Associate Clinical Instructors (ACIs) for each seminar city (she also works out scheduling conflicts – no small task!).
Now, finally, the date has arrived for the seminar in the city near you. That Friday is a travel day, giving our sales team and instructors time to arrive and settle in. The sales team – Joshua Daniels, Tyler Hoffman and Joe Perkana – is on-site early to set up classrooms and registration tables, and to solve any last-minute problems.
When Saturday morning arrives, our sales team is up and moving at 6 a.m. to welcome you to the first day of your seminar. When you go home on Sunday, the sales team will still be at work, wrapping up details and shipping materials and products back to headquarters.
While the ‘road team’ travels home, the ‘home team’ is still busy verifying CEs and handling final details.
Then, we collectively take a big breath… and get ready to do it all again next weekend! It’s not unusual for Activator to have three seminars underway in three different cities all on the same weekend.
Presenting seminars is complex and we’re all ready for a break when the end of each seminar season arrives. But we love doing it! It’s the best way we know of to make sure you – and every Activator doctor – has the very best information and training to maintain a superior chiropractic practice.
The Latest Research and More at ACC/RAC 2015
By David O’Bryon
Executive Director, Association of Chiropractic Colleges (ACC)
How much time do you take to keep on top of your professional world?
Do you wonder what research has said about your profession? And what about your favorite technique? What inter-professional developments have taken place?
How is the new health care plan impacting us? And, most importantly: is there a place to catch up on all the above?
The answer is a resounding “yes!” You’ll find answers to all these questions and more at the 2015 ACCRAC Conference (Association of Chiropractic Colleges Research Agenda Conference).
WHERE: Planet Hollywood, Las Vegas, Nevada
WHEN: March 19 – 21, 2015
ACCRAC is the world’s premier chiropractic education conference, sponsored by the Association of Chiropractic Colleges (ACC). Chiropractic leaders from around the globe will gather to hear from authors of the most recent research papers and listen as the most gifted members of our profession discuss the latest industry developments
This year, Josephine Briggs, MD will give the keynote address. As the Director of the National Institute of Health’s National Center for Complementary and Integrative Health (NCCIH), she is at the epicenter of healthcare in the United States.
Dr. Briggs is also perfectly aligned with this year’s conference theme: Inter-professional Collaboration: Working Together for a Better Future. Invited speakers include national and international leaders in chiropractic, academic and research communities. Topics range from educational issues, basic and clinical science and practice, to the very process of leadership itself. This is the 20th year ACC has hosted this event, which has grown into a “who’s who” in chiropractic.
Scheduled speakers include: Brian McAulay, DC, PhD; Dennis Marchiori, DC, PhD; Guy Riekeman, DC; Tony Hamm, DC; Gary Tarola, DC; Elizabeth Goldblatt, PhD; William Moreau, DC; Kat Linaker, DC; and Michael Schneider, DC. They bring a wealth of knowledge and experience in everything from US Olympic training to hospital work.
It is a fabulous line-up, with Continuing Education credits available, too. Join us! Learning is a lifetime experience and this is the experience of a lifetime.
The World Federation of Chiropractic and the Advancement of the Chiropractic Profession
By Greg Stewart DC, Canada, President, World Federation of Chiropractic
What is the World Federation of Chiropractic (WFC)? What is its relevance to you, and why is its 13th Biennial Congress in Athens this May 13-16 important? Why is Activator Methods a leading sponsor?
To answer these questions, begin by understanding that there has been great international expansion of the profession in the last 20 years. Doctors of chiropractic practice in approximately 100 countries, and there are new chiropractic colleges in Africa, Asia, Europe and Latin America. Today there are more chiropractic schools outside North America than in the USA and Canada.
What would happen to the profession if these schools had many different educational standards? What if the legal scope of practice was different, country to country?
For example, what if a country did not give DCs the right to diagnose and gave them the lower tier status of not being primary care? Imagine the challenges if a country passed laws refusing chiropractors the right to treat children, or order and read imaging studies. Ensuring uniformity in legislation and education is a difficult task due to issues of language, historic turf issues and local political influence.
The WFC, formed in 1989, has its offices in Toronto, Canada. The organization’s main purpose is protecting the profession’s identity and ensuring its success during its expansion into a major international profession. With national chiropractic associations in 90 countries as its voting members, various issues involving the profession are debated and strategized. Integral to the success of the WFC are the many major corporate partners, such as Activator Methods, and most colleges as WFC associate members and strong supporters.
The WFC has several productive and essential committees and projects but none more so than our Research Council, chaired by Dr. Greg Kawchuk. This research priority will not be unfamiliar to those of you who have been involved with Activator Methods over the past many years. Dr. Arlan Fuhr has been actively involved in and supportive of research throughout his career and continues to refine his procedures and protocol to ensure positive outcomes and patient safety. A recent priority of the WFC has been the development of a web accessed Suggested Reading List that highlights current research and clinical guidelines in a very digestible manner. It can be accessed through the WFC web site at wfc.org.
The other main reason for formation of the WFC was to have chiropractic represented at the World Health Organization (WHO), the United Nations body for health and the world center for policy decisions on health and healthcare. In most countries, when governments are asked to pass laws to recognize chiropractic practice, they turn to the WHO for advice.
The WFC was given official relations in 1997. Due to the influence of the WFC, led in this by Dr. John Sweaney from Australia and David Chapman-Smith, the WHO in 2005 published positive guidelines regarding chiropractic education and safely, recommending inclusion of chiropractic in all national healthcare systems. Today there are chiropractors working fulltime at WHO Headquarters in Geneva, Switzerland. This has all happened in such a short period of time due to the quality of what the profession can offer to world-health and the professionalism of those involved in making it happen.
So, what is this WFC Congress in Athens that takes place this upcoming May? This is the time (every two years) when the WFC membership and chiropractors worldwide get together to celebrate the international growth of the profession. At the Assembly there are formal reports from around the world. At the main conference program in Athens, which is also the 2015 Conference of the European Chiropractors’ Union (ECU), some 1,000 delegates from approximately 50 countries will experience outstanding lectures, technique and other workshops, and share their passion for chiropractic. Like Activator Methods, Foot Levelers, and many other sponsors, why not join us? All information is at www.wfc.org/congress2015.
Newly published work by Michael A.K. Liebschner, et.al., is particularly promising, especially regarding the new, fully electronic Activator V. Liebschner finds the thrust delivered by the Activator V is consistent, regardless the experience level of the doctor using it. You can read an abstract of the research, or access the full study on our website.
Updates from Student Organizations Around the World
By Brittany Kasprack, D.C., M.S.
DC Logan University, 2015
When I began chiropractic school I was bombarded with techniques. Every professor insisted that we learn every technique so that we had options for every patient. As a student, it was scary and overwhelming.
I was looking for one consistent, effective treatment that would work for every patient I encountered. When I found Activator Methods I realized that all of my questions and concerns had been answered.
At the time, I looked within my school to further my understanding of Activator Methods, but there were only minimal, elective courses offered in the final year. There was once an Activator Club, but it had died out. I was able to resurrect the club and gain interest in the technique.
Now, my school has added Activator Methods to the core curriculum, earlier in the program. I am thrilled for the upcoming students who will be able to experience the technique that resolved my concerns.
Activator Methods gave me a treatment protocol that fits any patient. It is safe, so, I don’t have to worry about injuries or lawsuits. Allowing the body’s own nervous system to tell me what it needs gives me peace of mind as a practitioner. Having the protocol gives me a system that tells me exactly what adjustments a patient needs, and, more importantly, what adjustments a patient does not need.
Activator Methods gives me everything I need, from assessments to treatments.Read More